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Predictive HR Analytics, Text Mining Organizational Network Analysis with Excel

A practical, do-it-yourself guide showing HR professionals how to run predictive analytics, text mining, sentiment analysis, and organizational network analysis entirely in Microsoft Excel to drive better business decisions.

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What it’s about

This is the only book that teaches Predictive HR Analytics, Text Mining, and Organizational Network Analysis using tools you already own and know—Microsoft Excel and free add-ins—without months of learning R or buying expensive SPSS software. Through step-by-step print-screen instructions, it walks you from defining a business problem through the ARHAT framework, gathering and analyzing data with decision trees, correlation, multiple and logistic regression, mining unstructured text into word clouds and sentiment scores, and mapping employees' social networks into measurable centrality metrics. Packed with real-world case studies (Best Buy, Nielsen, Xerox, HP, Hilton, JetBlue) and dozens of HR metrics, it shows you how to predict attrition, performance, engagement's impact on sales, diversity's impact on EBIT, and workplace accidents—and crucially, how to translate those findings into an engaging data story that drives change.

The through-line

Who it’s for
An HR or people analytics professional who wants to deliver data-driven recommendations that improve business performance and establish credibility with executives.
The problem
They need to run predictive analytics, mine text, and analyze networks but lack expensive software, programming skills, and a structured method. They feel intimidated by statistics and machine learning and fear their analytics won't be trusted or won't drive change.
The plan
  1. Learn the basics of machine learning, statistics, and the analytics maturity model
  2. Apply the five-step ARHAT framework to a real, sponsor-backed business problem
  3. Install free Excel add-ins (Analysis ToolPak, Solver, NodeXL, Azure ML) following step-by-step instructions
  4. Run decision trees, correlation, regression, logistic regression, text mining, sentiment analysis, and ONA
  5. Translate findings into a data story with narrative and visuals to drive stakeholder action
The payoff
You predict attrition, performance, and engagement impact with confidence · You uncover actionable insights from text and social networks · You tell compelling data stories that win executive approval and drive change

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